Global food supply will need to rise to match population growth of 1 billion by 2030.

An increasing focus on nutrient use efficiency will help optimize overall fertilizer application and increase yields while reducing environmental impacts.

A new, better educated generation of farmers and growers will operate much larger enterprises, with higher turnovers.

Farmers will rely on IT and technology to plan and apply fertilizer specific to soil, crop and climate condition.

Farmers will become increasingly professional and thus even more knowledgeable and demanding of nutrient input by 2030.

Applying more knowledge per hectare. Data-driven machinery and technology will improve farm management and resource efficiency.

Precision farming tools allow to adjust the fertilizer application rate in the real time thus ensuring the right and optimal rate of fertilizers is applied at each individual part of the field.

Specialised contractors will play a bigger role in applying crop nutrients in EU agriculture.